Digital Content & Communications Coordinator

Number of Openings: One (1)

Background/Context

The For Youth, By Youth (FYBY) movement is a youth-led initiative aimed at empowering young leaders to drive community, institutional, and societal transformation. Funded by the Mastercard Foundation, FYBY leverages the networks of the Talloires Network of Engaged Universities—a coalition dedicated to strengthening the civic roles of higher education institutions—paNhari, an organization that supports youth development and leadership, and the Next Generation Leaders (NGL) Alumni, a group of experienced youth leaders who actively contribute their insights and expertise to strengthen FYBY’s impact. Together, these critical stakeholders are building a collaborative environment where diverse voices worldwide engage in addressing urgent challenges through leadership, wellness, ethical AI, and participatory action research.

About the Role

The Digital Content & Communications Coordinator will be a core part of the FYBY movement, responsible for creating, curating, and managing content across websites, social media, and blog platforms. This role ensures that FYBY’s mission, stories, and participant experiences reach broad and diverse audiences, working closely with the Talloires Network secretariat staff, paNhari staff, NGL alumni, and FYBY participants to ensure seamless alignment with our shared goals and commitments.

This role will be directly contracted and supervised by the paNhari team and involves close collaboration with the Talloires Network secretariat staff to ensure alignment with Mastercard Foundation values, emphasizing accessibility, inclusivity, and adaptability to meet evolving program needs.

As FYBY progresses, there may be adjustments in roles and responsibilities to meet the evolving needs of the program. Flexibility and adaptability are essential as we work together to uphold the FYBY mission and cultivate strong, impactful partnerships.

Timeline and LOE

This position requires a consistent Level of Effort (LOE) of approximately 1.5 days (12 hours) per week, with an increased commitment of up to 2 days (16 hours) per week during peak seasons.

Note: A “day” is considered an 8-hour workday.

Roles and Responsibilities

1. Ongoing Content Development and Engagement

Create and Maintain Content for Websites
- Develop and publish participant stories, profiles, and testimonials across FYBY, paNhari, and TN/Tufts websites to highlight the program’s impact and engage visitors.
- Ensure content is regularly updated and aligns with program milestones.
Coordinate Social Media Campaigns
- Collaborate with Talloires Network and NGL alumni to manage social media campaigns on platforms such as Twitter, LinkedIn, Instagram, and Facebook.
- Develop content calendars for key milestones like application deadlines, workshops, and program events, using hashtags and engaging influencers to amplify reach.
Develop Promotional Videos
- Work with media teams to produce and distribute promotional videos that capture participant testimonials, program highlights, and event teasers.
- Publish videos across websites and social media to build excitement and awareness.
Collaborate on Blog Posts and Articles
- Write, edit, and publish blog posts or articles on FYBY’s mission, goals, and participant achievements.
- Coordinate with Talloires Network and paNhari to post content on the TN/Tufts website, paNhari’s blog, and other educational platforms to enhance visibility.
Deliverables
- Content Updates for Websites: Monthly updates across FYBY, paNhari, and TN/Tufts websites featuring news, events, and success stories.
  - Evidence: Links to updated content, publication logs, and engagement metrics.
- Social Media Campaigns: Two campaigns per quarter, covering major milestones and announcements.
  - Evidence: Video files, publication links, and viewership data.
- Blog Posts: Six blog articles published annually on multiple platforms.
  - Evidence: Published articles, submission records, and engagement metrics.

2. Resource Library Development

Create a Resource Library
- Develop and maintain a digital library with resources on key topics such as leadership, community engagement, wellness practices, and Ethical AI.
- Regularly update the library with content from guest speakers, workshop materials, and best practices shared by alumni.
Deliverable
- Curated Resource Library: Comprehensive resource library on mentorship topics.
  - Evidence: Library content lists, resource links, and update logs.

3. Phase 1: Public Announcements and Web Portal Design (October 1, 2024 – December 31, 2024)

Publish Updates on Websites
- Post public announcements and promotional materials across FYBY, paNhari, and TN/Tufts websites.
- Ensure that all platforms are current with application timelines and event details.
Web Portal Content Management
- Initial Blog Content: Coordinate with NGL alumni to source blog posts covering personal stories, program experiences, and career insights for the portal launch.
- Create Monthly Blog Schedule: Develop and manage a blog schedule to ensure consistent content flow, coordinating with contributors on deadlines and topics.
- Blog Post Assignment Calendar and Guidelines: Provide guidance on themes and writing tips to contributors and set up a structured submission process.
- Profile Content Collection: Gather and publish cohort member bios and photos on the web portal, preparing a list of incoming participants.
Deliverables:
- Blog Content Ready for Launch: Four initial blog posts.
  - Evidence: Reviewed and approved blog posts, contributor communications.
- Monthly Blog Schedule and Assignment Calendar: Detailed blog schedule and contributor assignments.
  - Evidence: Blog calendar document, assignment records, and communication logs.
- Published Cohort Profiles: Profiles published within the first month of cohort start date.
  - Evidence: Profile pages, publication confirmation, and screenshots.

4. Phase 3: Publish and Promote Documentary Content (April 1, 2025 – December 31, 2025)

Coordinate Publication of Documentary Films and Case Reports
- Publish and distribute documentary films and participant case reports across FYBY, paNhari, Talloires Network, and social media platforms.
- Collaborate with program stakeholders to promote content widely to educators, policymakers, and community leaders.
Deliverable
- Published Content Distribution: Documentary films and case reports shared widely across platforms.
  - Evidence: Published content links, distribution records, and engagement metrics.